UltraViolet – Digitalblasphemy

Apple had the right idea with iTunes all along, where digital media is concerned- unlock and download said media to your computer, thus allowing sharing among all authorized devices. Apple isn’t the only company to understand this. But as the multitude of digital media manufacturers unify to make the above process easy and useful, some companies will ultimately fail. Today’s attack goes out to the cloud-based system known as Ultraviolet.

What this Flixter-run piece of shit has done is taken the true digital away from the consumer and replaced it with a digital proof-of-purchase. This shitheap is apparently the brainchild of media fuckups DECE(Digital Entertainment Content Ecosystem). Let’s discuss how this works. You buy a digital copy with a movie like Soderbergh’s film, Contagion. The consumer redeems this proof-of-purchase and is able to watch the movie on iOS devices, using Flixter’s interface. However, if you don’t have access to a strong signal, you won’t receive HD-grade streaming. Most of the time the streaming is choppy anyway. What if you don’t any signal at all, like when you’re on a flight? If that is the case, you can’t watch your digital copy.

The best thing any consumer can do, especially in instances where you have received substandard products, is to return the product and inform the offending company that you will boycott them and refuse future purchases unless they change their practices and or technologies. Most complacent consumers have more important things to do with their time, which is why yesterday’s protest didn’t have the impact it should have had (over 160 million Wikipedia views and only 8 million people took action). So, while you sheep are waiting to wake-up, this angry asshole will not accept UltraViolet as a viable choice for digital media copies, especially when we never own the copies.

End of line.

-T